These gifts are almost seen as traditional.
February is also a time when chocolate factories reach an all-time high, and the sales increase.
But why do we give chocolate?
Chocolate is supposed to symbolise affection, attraction, deep love, luxury, passion and sensuality. Some scientists have undertaken various studies and seen that chocolate is also an aphrodisiac, which means, "a food or drink, or a drug, that stimulates sexual desire".It increases the desire and energy levels. Endorphins are released. And as Reese Witherspoon as Elle Woods said in Legally Blonde (2001) said, ?Endorphins make you happy.?
Chocolate comes from "theobroma cacao" tree, which in Greek translates as to "food for the Gods". People see this message and realise that if it?s good enough for the Gods, it must be good for my boy/girlfriend.
It has a huge psychological and emotional effect on people. It can show a sincere apology, express delight and happiness, initiate desire, reflect love, rekindle friendships and uplift morale.
With all these benefits to humans and an incredible taste, why shouldn?t you give chocolate to someone you hold near and dear to you this Valentine?
Interestingly, there is a tradition in China, Japan, South Korea and Taiwan, known as White Day. On the 14th February, women give men their gifts. On the 14th March the men then give their gifts, usually, white chocolate chip cookies, jewellery, white chocolate, white lingerie and marshmallows. A general rule states that the return gift should be double, or triple the cost of the Valentine gift.
Source: http://www.thefactsite.com/2013/02/why-do-we-give-chocolate-on-valentines.html
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